SCG Low Carbon Cement

The idea is rooted in a simple truth: caring for the planet mirrors how health-conscious people caring for their bodies. By drawing parallels between healthy choices and low-carbon cement, the idea becomes relatable and easy to grasp. Told through two films, the work encourages consumers to look for the low-carbon label because a more sustainable world starts with mindful choices.

Featured on: Campaign Brief Asia
Role: Art Director
Agency: TBWA\Thailand