Life is Exercise

As Thailand’s No.1 electrolyte drink, Sponsor has long been favored by athletes. Life is a constant workout, daily activities also drain electrolytes. This insight revealing a new opportunity to expand Sponsor’s audience beyond athletes to everyone.

“LIFE IS EXERCISE” because living itself is a workout. The campaign shows how ordinary activities cause electrolyte loss, creating new drinking occasions and redefining Sponsor as the electrolyte drink for all.

Featured on: Campaign Brief Asia
Role: Art Director
Agency: TBWA\Thailand