Wall’s manifesto acts like a beacon of hope during the pandemic in 2021, the time when we all need it the most. Wall’s believe in the reciprocal nature of happiness and determine to be the first to do so. By doing what we do best: an ice cream, we gave away 1 million ice creams at all vaccinations centre across Thailand and sharing small joy through out the whole nation. Integrating the iconic Wall's heart logo into a contour illustration enhances the art direction, reinforcing the message that happiness is interconnected.