V FOR VEGETABLE

This activation campaign was submitted as part of the M&C workshop 2022 and was selected as one of the top 10 creative ideas reflecting the brief from WWF. The 'Eat4Change' campaign by WWF seeks to encourage young people to make better, healthier, and more sustainable diet choices by consuming less meat and more vegetables. However, it appears that many people fail to comprehend the power of their dietary choices. Therefore, this idea aims to visualize the impact that one's diet choice can have on climate change.